Real users are complicated, so it stands to reason that real UX Design is complicated too.

Although there’s no universal way to ‘solve’ complex problems, here’s how I try to craft my solutions.

01 Brainstorming

Take a step back.

Take a deep breath.

Take a look from a new angle.

Techniques: Affinity Diagramming, Sketching, Roleplaying

Tools: Sticky Notes, Whiteboards, Sketchbooks, Pens, Pencils

02 User-Centered Research

Listen carefully.

Learn humbly.

Design Empathetically.

Techniques: Interviews, Observations, Cultural Probes, Ethnography, Qualitative Analysis

Tools: Time, Patience, Empathy, Compassion

03 Iterative Design

Fail fast.

Fail often.

Fail fearlessly.

Techniques: Paper Prototyping, Usability Testing, Wireframing, Persona, User Journey Mapping

Tools: Adobe Creative Suite, Figma

04 Design Solutions

Creative solutions for complex problems.

Techniques: Storyboards & Animatics, UI Mockups, Academic Writing, Website Design

Tools: Adobe Creative Suite, Figma, WordPress